Who are we?
Specialists in Lubricant Distribution and Private Label Brands
Euro American Lubricants (EAL)
At Euro-American Lubricants (EAL) we connect distributors, wholesalers and importers with certified manufacturers of high-quality lubricants.
Our model is agile, technical, and focused on generating value for each business partner.
With over 70 years of combined experience in leading companies in the sector such as ExxonMobil, Chevron-Caltex, Terpel, Valvoline, Caterpillar and Evonik , we bring a global vision and local execution capabilities in Latin America, the United States, Asia-Pacific and Europe .
We offer two lines of collaboration:
-
The international distribution of recognized brands , such as PowerUp.
-
The development of private label brands , with their own commercial identity, certified formulations and comprehensive technical support.
Our values and commitment to your business
At EAL we believe that our clients' success is also our success.
Therefore, each project — whether it is a Private Label or a standard portfolio under the PowerUp brand — is developed under clear and consistent principles:
• Certified quality: We work exclusively with manufacturers that comply with international standards such as API, ACEA, JASO and OEM specifications, guaranteeing performance and reliability.
• Constant innovation: we adapt formulations, packaging and presentations to the trends and demands of each market, combining technology and flexibility.
• Transparency and trust: we foster long-term relationships based on clear communication, compliance and shared responsibility.
• Sustainability: We promote processes that are responsible towards the environment and the communities where we operate.
EA Integrated Solutions
We work with flexible production models, competitive prices , and a comprehensive approach that includes product, technical support, joint marketing, and strategic guidance .
At EAL, we don't just offer lubricants: we offer complete solutions that strengthen your brand, boost your profitability, and solidify your market position.
At EAL we have the support of Lubrimax Malaysia , our key partner in the production and supply of lubricants.
With over 30 years of experience, Lubrimax is a certified manufacturer (ISO 9001) that exports to more than 30 countries . Its plant operates under strict international standards and complies with API, ACEA, JASO, and OEM regulations .
EAL maintains an exclusivity contract , offering our customers direct access to a certified manufacturing source.
Through this alliance, EAL offers:
-
The international brand PowerUp .
-
The development of private label brands
The Power Up brand
PowerUp is an international brand of premium lubricants, manufactured by Lubrimax Malaysia under ISO 9001 systems and industry standards (API, ACEA, ILSAC, JASO, OEM).
Distributed by EAL, PowerUp offers a complete portfolio for maximum performance and durability.
We are looking for exclusive distributors for the PowerUp line, providing technical support, commercial support and joint marketing.
PowerUp: certified quality, proven technology and a global opportunity.
Our team
Our combined experience of over 70 years in the lubrication industry
.jpg)
