Who is Euro American Lubricants (EAL)?
With nearly a decade of experience in international trade, EAL is a strategic partner of distributors, wholesalers and importers in Latin America, the United States, Europe and Asia-Pacific.
Our team brings over 70 years of combined experience from leading companies such as ExxonMobil, Chevron-Caltex, Valvoline, Terpel and Evonik, offering global vision and technical knowledge.
We offer tailor-made solutions: from the distribution of established brands (such as PowerUp) to the development of private label brands with certified formulations, customized packaging and comprehensive support.
At EAL, we don't just sell lubricants: we connect your business with certified manufacturers, flexible models, and ongoing strategic advice, fostering strong and sustainable relationships.
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Private Label (Own Brand)
Create your own brand of lubricants with an internationally certified manufacturer.
At EAL, we develop your customized line with certified formulations (API, ACEA, JASO, OEM), brand design and comprehensive technical support.
Gain control, profitability, and differentiation in your market with a scalable proposition .
Partners with recognized quality in the industry – Lubrimax
At Euro-American Lubricants we work with Lubrimax (M) Sdn. Bhd., a Malaysian manufacturer with over 30 years of experience and a presence in more than 30 countries .
Its plant operates under ISO 9001 certified management systems and develops formulations that comply with the main international standards:
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API, ACEA, ILSAC and JASO
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ATF and CVT fluids, gears (GL-4 / GL-5 / MT-1)
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Lubricants for diesel and gasoline engines (API CK-4 / CI-4+ / SP / SN / GF-6)
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OEM Approvals: Mercedes-Benz, VW/Audi, BMW, GM, Ford, Stellantis, Renault, Volvo, MAN, Scania, Mack, Cummins, Caterpillar , among others.
Manufacturing with Lubrimax means guaranteed quality, consistency, and proven performance.
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