Boost your business with
Private Label Lubricants
Choosing a private label brand allows distributors, importers, or wholesalers to differentiate themselves from the market, strengthen their identity, and improve their profitability without needing to operate their own plant.
Through the Private Label program of EAL and Lubrimax Malaysia , each customer can create an exclusive line with certified formulations ( ISO 9001, API, ACEA, JASO, OEM ), customized image and comprehensive technical-commercial support.
The main advantages include:
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Custom positioning with brand, design and strategy defined by the client.
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Higher margins by controlling prices and commercial structure.
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Portfolio flexibility tailored to each market and segment.
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Certified quality , backed by a manufacturer with over 30 years of experience and a presence in 30+ countries.
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EAL's support in technical development, marketing, and business expansion.
Furthermore, the Private Label model is ideal for companies that already have a recognized brand in their market —for example, auto parts stores or service chains— and wish to expand their offering to include lubricants, leveraging the trust they already possess.
Overall, a private label brand is a real opportunity for growth and differentiation , backed by EAL's expertise and Lubrimax Malaysia's production capacity.
Some success stories
Bevor - Bateriacars
Euroamerican Lubricants, together with Bateriacars Group , developed the private label BEVOR , a line of premium lubricants formulated specifically for the conditions of Colombia , strengthening the company's value proposition and consolidating its leadership in the automotive market.
Hider Tradings
The alliance between Euro American Lubricants and Hider Trading transformed their industrial operations by implementing specialized lubricants that improved efficiency, reduced failures, and optimized costs. EAL's technical support resulted in a significant increase in the productivity and reliability of their equipment .